PLENTY.

Thoughtful marketing & hands-on support for businesses who want to
GROW WELL.

Plenty works with businesses and teams who care about what they are building and how they build it.

From big-picture strategy to getting things done, I act as an extension of your team, bringing clarity, momentum and expertise to your marketing.

LET'S CHAT

GET IN TOUCH

ABOUT PLENTY.

Plenty Marketing is an independent marketing consultancy run by me, Laurie McAllister.

I am deliberately choiceful with my clients. This means I can put my energy into doing my best work and being genuinely present for the businesses I support.

When you work with Plenty, you work directly with me.

Depending on your needs, I can also bring in a trusted network of freelance specialists across design, branding, content, photography and additional marketing support. The relationship stays simple and personal, while the work scales when it needs to.

THE PLENTY.
PROMISE

At Plenty, I integrate as part of your team, not as a bolt-on supplier. I'm here to do good work with good people and have a good time whilst doing it.

You can expect honesty, care and follow-through. I believe marketing works best when it is clear, consistent and centred on human connection, led by strategy.

PLENTY. OF EXPERIENCE

I bring over 15 years of marketing experience across strategy, brand, content, growth and leadership; combining academic rigour with real-world delivery..

Experience leading teams & working within media, B2B, purpose-led businesses, creative organisations and community-focused brands
CIM qualified with a miniMBA in Marketing
Lecturer in Marketing at Norwich University of the Arts
Named Management Today's 35 Under 35 in 2024
Rising Star at the World Out of Home Awards

FRACTIONAL MARKETING DIRECTOR/HEAD OF MARKETING

Ongoing strategic leadership and hands-on support, embedded within your team. Ideal if you need senior marketing thinking without a full-time hire.

CONTACT ME

PLENTY SERVICES

YOUR BUSINESS GOALS,

PLENTY. OF MARKETING SUPPORT

WORKING WITH ME

“Laurie brings a great mix of commercial focus, brand strategy and
storytelling to the table. When we worked together on Talon’s rebrand, she managed a complex project across multiple agencies (ours included) and internal stakeholders globally - all whilst new to the role herself.

Since the project officially ended, I’ve been impressed by how she has
brought the brand to life - through website, content, events and comms that has actually moved the dial – awards, thought-leadership pieces, the lot.

If you need someone to sharpen your brand and get it heard, she’s your woman.”

Nicolette Robinson, Global Brand Director at Inspired Education Group, former Strategy
Director at Mimo Brands

“I’ve worked with plenty of marketing leads, but Laurie’s different. She actually backs creative ideas — and knows how to get them through. She brings sharp thinking, builds trust fast, and somehow manages to keep everything moving without the usual drama.

She gets people aligned, clears the way, and makes the whole process better. Working with her is genuinely easy, in the best way— and the work’s stronger for it.”

DAN DAWSON, FORMER CCO, GRAND VISUAL

"Having worked with Laurie on multiple projects over the
past three years, I can say with confidence that she is superb at what she does, and also anabsolute pleasure to work with! Over that period, we worked closely together on rebranding projects and global website deliveries, spanning several agencies and brands that she managed.

Laurie has exceptional people management skills and from providing us with clear project briefs, to her excellent knowledge of marketing and understanding of brand, she has always been highly effective and got the best results out of our team."

ALEX WELLER, FOUNDER - ABOVE DIGITAL